Showing posts with label fashion public relations. Show all posts
Showing posts with label fashion public relations. Show all posts

Monday, May 12, 2008

Fashion Tips

I have a few friends who often asked me for fashion tips. I have to laugh when they do this because I am hardly what you would call the clothes horse. I have other friends who are much better at picking out clothing, and I often refer questions to these people. If you want fashion tips I am the last person in the world you should ask. Though I can trust myself for my own choices, I would not trust my fashion sense well enough to guide someone else. If you have friends like me, there are other places you can go to get great tips so you can look good whenever you leave the house.

One of the best places to get fashion tips is to read a fashion magazine. There are some magazines out there that offer nothing but advice about clothing and accessories. I never personally purchase any of these magazines, but I have a lot of friends who do. You can find fashion tips in almost any women’s magazine that you find on the rack, but the best tips will come from those devoted to fashion exclusively.

If you are looking for specific fashion tips, you may want to buy a specific magazine. For example, if you are about to be a bride, you may want to buy bridal magazines to help you decide what dress to wear, what shoes to wear with it, and how to choose your accessories. If you are concerned about dressing your children, but you are unsure about fashion like I am, you can find many children’s magazines that will offer you fashion tips just for little ones.

You may also look for fashion tips online. You may find many of the fashion magazines on the shelves also have websites online. The best thing about these websites is that for the most part, they are free. You won’t have to pay the cover price of a magazine to get the same fashion tips they offer in their monthly editions. You may not find everything the magazine has to offer, but she will probably find what you need. There are many from which to choose, and there are other websites to help you as well. A simple search online should dig up all the fashion tips you could ever need. Remember that not all advice is created equal, and that you will know your own style when you see it.

Calvin Klein Jeans

Looking stylish is something we all strive to do regardless of age. For those days when a casual look is called for consider wearing Calvin Klein jeans. They are comfortable and they can be worn almost anywhere from a nightclub to taking your kids to the park. These jeans come in several different cuts, sizes and washes.

You don’t need to live near a boutique to get your hands on a pair of these. Many department stores now sell Calvin Klein jeans for both men and women. All you need to do is try on a few pairs to find the right cut to complement your body type.

Men seem to be drawn to boot cut jeans. This is probably because most men are comfortable in just about any jeans as long as they fit. For women it’s a bit different and they may end up having to try on several pairs of Calvin Klein jeans before they find a pair they want.

For women dressing them up is relatively simple. A nice glittery top combined with a pair of black or red heels instantly transforms Calvin Klein jeans into a stunning outfit to wear on a date. If it’s chilly outside top it off with a blazer and you look sophisticated and polished while wearing jeans.

When paired with a sweater and suede boots they make a nice fall look. For the spring a light colored blouse looks fantastic when worn with a pair of dark washed Calvin Klein jeans. When a woman finds a jean with a good fit she can make it look great with almost anything.

Men usually prefer a t-shirt and either a leather or denim jacket with jeans. Cowboy boots also look great with Calvin Klein jeans as do leather loafers. Men seem to prefer wearing a belt with their jeans more than women do although it goes without saying that it’s certainly not mandatory. If a belt is part of the ensemble remember to try and match it with the shoes if at all possible. Even for men who aren’t that concerned with fashion trends this is a good rule to remember.

Washing them is as easy as throwing them in the washing machine. A good rule of thumb is to wash your Calvin Klein jeans inside out. This helps to keep the color from fading and also aids in maintaining the look longer. Laying them flat or hanging them up to dry is a better choice than throwing them in a dryer. The heat from the dryer can damage the fibers of your jeans and even cause them to shrink.

Wednesday, March 26, 2008

Public Relations In The Fashion Industry

Corporate public relations has always been a very dicey business. When things are going well, you are on top of the world, but when things are going badly you are practically a fall guy. You are ceaselessly in the public eye, being scrutinized by the press and attacked as a spin doctor by anyone who doesn't believe what you are telling. Never mind that the public relations firms are only representing what their clients want them to tell. Never mind that we aren't running the industries, polluting the environment, or exploiting the workers ourselves. We still get the brunt of it.

Fashion public relations always seemed safe up until recently. After all, what could go wrong with marketing relations for the fashion industry? Clothes are not particularly environmentally unfriendly or dangerous. They do not cause violence or addiction. They may cost a little bit more than they are worth, but that is it. Fashion public relations seemed like it would be a breeze. That is why got involved in in the first place – I thought I could make some good money and not have to work too hard. I should have thought twice.

Since last year, it has been nothing but a crisis public relations where I work. I cannot tell you the particular manufacturer that I work for, but it is one of the big ones – the top names in the fashion industry. In the past, fashion public relations was basically window dressing for them. They have always had such a formidable reputation that there wasn't all that much to be done as far as spin doctoring went. Then the news about the sweatshops came out, and suddenly fashion public relations became the most hot, uncomfortable occupation in the whole outfit. I am beginning to regret the day I got into pr public relations.

Apparently, the company I work for has been getting clothes manufactured in Chinese labor camps. Try addressing something like that in a fashion public relations press hearing! There is just simply no way to spin it. You can say that the people are criminals, but then someone will bring up China's record of human rights violations. You can claim that the company doesn't know, but of course that is patently false. All that remains for a fashion public relations official to do in those circumstances is to talk in circles and hope that everyone will go away.